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Insights from the CEO
Bullish But Cautionary: A Balanced Way To Approach The Impact Of AI
Read in Forbes
BBB National Programs in the News
Influencer Marketing in FTC's Crosshairs
Bloomberg TV I December 2023
Mary Engle, executive vice president of policy at BBB National Programs discusses action taken by the FTC regarding influencer marketing and what advertisers need to know.
Microsoft, Amazon among the companies shaping AI-enabled hiring policy
CNBC I October 2023
Eric D. Reicin, president and CEO at BBB National Programs details for CNBC how Amazon, Unilever, Microsoft, and other companies joined BBB National Programs to publish a set of policies for the use of AI in hiring and recruiting.
It's Not Easy Being Green: Preparing for the FTC's Updated Green Guides
AdWeek I October 2023
Laura Brett, Vice President of the National Advertising Division outlines the importance of clear and truthful green advertising, how companies can help build consumer trust in green claims, and the 2024 release of the updated Green Guides.
Regulators Have Their Eye On The Dark Art Of Dark Patterns
AdExchanger I August 2023
Mary Engle, executive vice president of policy at BBB National Programs discusses the trend of state privacy laws calling out dark patterns as an unlawful data privacy practice.
50 Years of Advancing Responsible Child-Directed Marketing & Privacy
For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.
Latest Announcements
Receivables Management Association International and BBB National Programs Announce New Accountability Service to Enhance the Receivables Management Certification Program
McLean, VA – February 6, 2024 – The Receivables Management Association International (RMAI) and BBB National Programs announced today that, effective March 1, 2024, BBB National Programs will independently administer the Remediation Committee for RMAI’s Receivables...
BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board
McLean, VA – January 9, 2024 – BBB National Programs today announced the 98 panel pool members of the 2024 National Advertising Review Board (NARB), the appellate body for the U.S. advertising industry’s system of self-regulation.
BBB National Programs Board of Directors Welcomes Three Esteemed New Board Members and Re-Elects Three Board Members
McLean, VA – December 18, 2023 – The Board of Directors of BBB National Programs today announced three new Board Members and the re-election of three returning Board Members for the 2023-2026 term.
Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – October 31, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Ferrara Candy Company as the newest participant in the food advertising pledge program.
Latest Decisions
Direct Selling Self-Regulatory Council Recommends PaperPie Discontinue Salesforce Member Earnings Claims
McLean, VA – March 15, 2024 – BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC) recommended that PaperPie discontinue certain earnings claims made by salesforce members on social media.
Following National Advertising Division Challenge, Ginger Health Voluntarily Modifies or Discontinues Certain Wonderbelly Antacids Claims
New York, NY – March 14, 2024 – Following a National Advertising Division challenge Ginger Health Company (Wonderbelly) voluntarily modified certain claims for its Wonderbelly Antacids and
National Advertising Division Finds Certain Claims for Biossance Skincare Products Supported; Recommends Amyris Clean Beauty Modify or Discontinue Others
New York, NY – March 7, 2024 – The National Advertising Division determined that Amyris Clean Beauty provided a reasonable basis for certain claims, but recommended that Amyris modify or discontinue others, such as the claim “Clean ingredients and clean formulas" and
In Reopened Case, National Advertising Division Recommends Dakota Nutrition Discontinue Certain Dietary Supplement Claims
New York, NY – March 6, 2024 – In a reopened case, the National Advertising Division recommended that Dakota Nutrition discontinue challenged express and implied claims that its Extra Strength Elderberry 3-in-1 Immune Booster Capsules, Extra Strength Elderberry Gummies, and Immune Defense 7-in-1 Immune Booster Capsules...
For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
Upcoming Events
Q2 CARU Supporter Meeting
CARU’s 50th Anniversary Reception
Q3 CARU Supporter Meeting
NAD 2024: Charting the Global Future of Ad Law